Is FarmVille changing everything? Games biz bigwigs speak out

To say the game industry is undergoing a transformation would be an understatement. The entire playing-games-on-one-system paradigm is rapidly shifting, as more people play games on multiple devices -- consoles, PCs, and increasingly the iPhone, iPad, or even the favorite medium of the Games.com - The Blog! crew, Facebook (along with other social networks). And, more people are starting to play games, period.

    ... Not only are there a lot of new customers showing up and becoming gamers for the first time, but we're seeing really big behavior changes by traditional gamers that used to just camp on one platform like the PlayStation and now they're using a diversity of media, and they're engaging with friends, so they're doing a lot of things that are more casual.

    Trip Hawkins, Digital Chocolate

In this new video series, Game Theory, video game industry bigwigs like Sims creator Will Wright and Fable creator Peter Molyneux talk about the tectonic shifts in the industry and, of course, social games come up more than once.

    "It's changing... and we can feel it. We're literally on the bow of the ship and the waves are crashing and the wind is in our face and we're like holy sh*t."

    Chris Taylor, Gas Powered Games

This pair of videos might be too 'inside baseball' for most of you, but if you dabble in gaming trends, this might be worth a few minutes of your time. I am still amazed at how much of an impact that FarmVille, Pet Society and others have had on the traditional video game console business. Social games might be classified as "casual," but there's nothing casual about the wake up call these non-traditional games are giving the traditional game industry.

The Sims Social is live on Facebook; kiss your (real) social life goodbye

UPDATE: 3:30 P.M. EST: And Sims Social is down again. A Sims rep says this is because the game is "not officially launched" and is in open beta, so the people behind the scenes are still running tests on the game. So, take that to mean that the game could be fairly unstable until ... well, it's not. Stay tuned.

UPDATE: Sims Social seems to be up and running again. Sims Social was live earlier today, but is now having connection problems. More news as soon as we got it.

The day has finally come to retreat to the comfort of your computer from the heat ... and other people. Well, at least in the flesh, as EA and Playfish London have launched The Sims Social on Facebook. First revealed officially at this year's E3, the game takes the classic "god game" play style that made the PC versions of The Sims so insanely popular and injects some interesting social features never before seen in a Facebook game.

The game features an incredible amount of character customization from head to toe, as well as some interesting character archetypes that will somehow play a role in how you interact with your friends. But the unique social interactions go farther than that. As we learned yesterday, friends can become "frenemies" and eventually transform into archenemies, but can just as easily become lovers and later make "WooHoo," as Playfish London GM John Earner put it to us in a recent exclusive interview.

The Sims Social, like almost all Facebook games, uses an Energy system to govern how long players can enjoy the game for free daily. However, you can visit your friends and perform unique helpful or harmful actions to their Sims any time you wish. Keep in mind, though, that Sims have a mind of their own--just like in the original games--and will ultimately decided for themselves whether to listen. There are a number of interesting things to do in The Sims Social already, and as Earner told us recently: "We're just getting started."

Gallery: The Sims Social on Facebook

The Sims Social beats FarmVille, attracts second most daily players

Boy, people sure do love to play god. According to Appdata, The Sims Social has surpassed Zynga's iconic FarmVille with the second most daily players of any Facebook game. Since its launch just a month ago today, EA and Playfish's ambitious social rendition of The Sims has amassed over 9.3 million daily players--that's over 1 million more than FarmVille's 8.1 million.

The Sims Social still has a way to go to the number one spot, which is, of course, held by Zynga's most popular game CityVille at just under 14 million daily players. Regardless, it's unprecedented for a game to grow this quickly in daily players, at least for a game that wasn't built by Zynga. Not to mention this is despite the hiccups the game faced along the way including days worth of downtime.

So, that's the power of The Sims, huh? Well, not so fast. While The Sims Social has certainly showed its might when it comes to gripping players (and keeping them there ... so far), the game is still in fourth place in terms of monthly players at just over 34.3 million. This number could grow in time naturally as daily players spread the word and through advertising, but it's nevertheless telling of the limits a Facebook game faces when it doesn't have a massive existing player base, like Zynga's games.

In other words, EA and Playfish have quite a lot of work ahead of them, if they want The Sims Social to be on top in all regards. But judging from the game's performance thus far despite its early setbacks--and in the face of the most popular Facebook games to date--perhaps Simlish could become the dominant language in Facebook gaming.

Have you been one of the over 9 million locked into The Sims Social? What do you think of the game so far? Share with us in the comments.Add Comment