The Sims Social is live on Facebook; kiss your (real) social life goodbye

UPDATE: 3:30 P.M. EST: And Sims Social is down again. A Sims rep says this is because the game is "not officially launched" and is in open beta, so the people behind the scenes are still running tests on the game. So, take that to mean that the game could be fairly unstable until ... well, it's not. Stay tuned.

UPDATE: Sims Social seems to be up and running again. Sims Social was live earlier today, but is now having connection problems. More news as soon as we got it.

The day has finally come to retreat to the comfort of your computer from the heat ... and other people. Well, at least in the flesh, as EA and Playfish London have launched The Sims Social on Facebook. First revealed officially at this year's E3, the game takes the classic "god game" play style that made the PC versions of The Sims so insanely popular and injects some interesting social features never before seen in a Facebook game.

The game features an incredible amount of character customization from head to toe, as well as some interesting character archetypes that will somehow play a role in how you interact with your friends. But the unique social interactions go farther than that. As we learned yesterday, friends can become "frenemies" and eventually transform into archenemies, but can just as easily become lovers and later make "WooHoo," as Playfish London GM John Earner put it to us in a recent exclusive interview.

The Sims Social, like almost all Facebook games, uses an Energy system to govern how long players can enjoy the game for free daily. However, you can visit your friends and perform unique helpful or harmful actions to their Sims any time you wish. Keep in mind, though, that Sims have a mind of their own--just like in the original games--and will ultimately decided for themselves whether to listen. There are a number of interesting things to do in The Sims Social already, and as Earner told us recently: "We're just getting started."

Gallery: The Sims Social on Facebook

Top 25 Facebook Games - December 2011: FarmVille Strikes Back

I guess in Facebook game years, FarmVille is kind of like Obi Wan Kenobi. And boy, did Zynga's farming game come back stronger than we could possibly imagine, or what? As The Sims Social falls from its cushy number two spot after losing 7.9 million monthly players, FarmVille swoops in with a 2.8 million gain this month. CityVille lost a few million, but still clings to the top.

EA and Playfish's slugger dipped even further on December's daily players chart to fifth place with a loss of 1.1 million players. (This is what we chalk all that up to.) Of course, CastleVille--Zynga's fastest-growing game ever--makes a grand entrance into both top 25 charts. The kingdom-builder shot up to fifth place in monthly players with 20.8 million, and an impressive second place in daily players with 7.3 million. That should be the shot in the arm the company needs for its imminent public offering, no?

Not so fast, considering Mafia Wars 2 didn't even make the charts in daily players, the best measure of a game's dedicated (and paying) audience. Zynga launched Mafia Wars 2 in October. The game does, however, have 11.3 million monthly players, which ties it with Wooga's Diamond Dash. That puzzle game is nine months old.
Top 25 Facebook Games by MAU
An interesting newcomer to this lineup is Nordeus's Top Eleven, which creeps up in 25th place on the daily players charts with 950,000. Unfortunately, the rest of these charts look like business as usual, aside from Zynga's major losses including Adventure World, which hemorrhaged 4.3 million monthly players. Though, it's refreshing to see some more developers continue to thrive in the top 25 charts, like King.com with Bubble Witch Saga and 6waves Lolapps with Ravenskye City.

[Source and Image Credit: Inside Social Games]

How can The Sims Social reclaim its second place spot? What other games do you think deserve to be on this list?

Sims Social survey lets you sound off on item prices, favorite features and more

It's that time folks - time to let your collective voices be heard! EA wants to know how much fun (or not) you're having with the Sims Social on Facebook, and they've released a fairly long survey to help you tell them. This survey contains all sorts of questions, ranging from the basics of how often you play the game, to allowing you to rate your opinion on item pricing (are they too cheap? too expensive?) and what some of your favorite features are in the game.

Of course, the point of all of this is to gather enough opinions to actually sway the way the game develops in the future. Hopefully, with questions dealing with how much we like to "build" items with parts (bookcases, double beds, etc.), and the option to say that you don't like it at all, we may actually see a lessening in those kinds of items, if enough users agree. You can even rank various gameplay features (decorating your house, visiting friends, customizing your Sim, etc.) in the order that you like them. In this way, perhaps we'll see more focus being placed on the most (overall) liked feature, and you'll be able to say you helped to make that happen.

Unfortunately, this isn't the kind of survey that will allow you to give your opinion on future item sets, but there are plenty of blank text boxes for you to say exactly what you want to the developers in a place that you know they'll see it. Again, this survey is prety lengthy (when compared to other Facebook game surveys anyway), so you'll want to make sure you have around 5-10 minutes to set aside to take it.

We've taken this survey as well, and if we start to notice any gameplay changes arising because of options listed here, we'll make sure to let you know. In the meantime, head over to this link right here to take the survey for yourself.